Director, Brand Management, Minute Maid Warehouse and FSOP

The Director, Brand Management, Minute Maid Warehouse and FSOP role is responsible for leading the strategy and business creation across a portfolio of Minute Maid brands in the Chilled and Food services route to market. This is accomplished by creating brand growth strategies and the long-term business plan while translating those into actionable annual brand plans. This includes Strategy Creation, Brand Planning, Marketing Communications, Innovation, Commercial Strategy, and Research, as required.

Key Responsibilities: • Establish brand growth strategies and develop the long term business plan and goals across the Minute Maid Juices/ Juice Drinks portfolio. • Craft the annual Business/Brand Plan and establish prioritized sources of growth building blocks to achieve the plan. • Monitor the brand and competitive environment, routinely provide performance updates to leadership and stakeholders, and proactively recommend changes in direction as required. • Coach and mentor team members that work in Chilled/FSOP. • Lead the development and execution of the Price and Package Architecture strategy and innovation pipeline that creates system value and delivers against brand strategies. • Works with cross-functional team to commercialize product and packaging launches, leading the creation of the project charter, packaging artwork, consumer research, R&D formulation and internal/global approvals and materials to support the launch (i.e., mocks-up/sales samples). • Identify commercial opportunities to grow the base business and to support new products and packages. • Collaborate with system partners (Channel, PAC, Human Insights, Finance, SRA, Legal, etc.) to ensure ongoing brand engagement and identify opportunities to achieve business goals and/or close gaps. • Translate the brand’s business strategies into compelling agency briefs. • Work with IMC team to develop, execute and track a Marketing Communications plan that delivers to the brand’s goals, objectives, and strategies. • Work with Human Insights to execute routine and ad-hoc research projects, and measure effectiveness of in-market marketing plan activities. Proactively recommend change in direction as required. • Manage the brand DME budget to deliver against financial targets, accounting principles, process guidelines & goals. • Foster brand relationships with the global team.

Job Requirements/Qualifications: • 7-9 Years related marketing experience, CPG experience preferred. • Solid analytical skills. • Expertise in strategy development. • Expertise in innovation development. • Experience managing creative agencies. • Strong project management skills from idea through to execution. • Solid verbal and written communication skills. • Strong influencing skills. • Ideally has managed and led teams with thought leadership. • Deep knowledge of retail landscape in the US (ideally on Beverage Chilled or Food Service Route to Market.

Educational Requirements:

Bachelor’s degree in marketing, business or related field required. MBA is preferred.

Growth Behaviors:

We are planning to do a revolution of the juice category in the US. We are looking for an agile, disruptive thinker with a revolutionary mindset. We have a high performing multicultural team to accomplish. We need help to sustain our revolution with the following behaviors:
• GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
• SMART RISK: Makes bold decisions/recommendations.
• EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
• PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
• FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

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