Coca-Cola – Director, Business Development – Atlanta, GA

Job title: Director, Business Development

Company: Coca-Cola...

Job description: Location(s): United States of America

City/Cities: Atlanta

Travel Required: 26% - 50%

Relocation Provided: No

Job Posting End Date: September 22, 2022

Shift:

Job Description Summary:

Securing new outlets and protecting existing business is a strategic priority for the North America Operating Unit. The NAOU Business Development team plays an important role in this work by developing new business strategies, engaging with, and providing consultancy to account teams during the prospecting and renewal phase, and empowering teams with the tools and resources needed to be successful in maintaining and acquiring new business.

POSITION DESCRIPTION:

Responsible for leading the development and guiding execution of BD strategy for Foodservice & On-Premise customers, this role serves as a consultant and coach to account teams on strategy, planning and execution of prioritized acquisitions and renewals in the Chief Customer Office and all Zones.

The role plays a key role in identifying new sources of revenue and profit to establish Coca-Cola as a Customer's most valued business partner. This is done through strategic storytelling that conveys the Coca-Cola competitive advantage and by thoroughly understanding the competitive landscape.

Director of Business Development has one direct report: Sr Manager of Business Development.

Reports to: VP, Customer Leadership

POSITION ACTIVITIES/RESPONSIBILITIES:

During renewals or new business acquisitions, the BD Director will:
• Lead, coach and counsel account teams and partner with brand, channel, creative agencies, and other subject matter experts to align potential customers with a customized bundle of goods and services
• Leverage Collaborating for Value and Collaborative Business Planning as a roadmap to understand customer’s needs and gaps to build a customized strategy for customer acquisitions and key renewals
• Work with account team and Customer Agreement Team to ensure financial plans are delivering maximum impact to operating income and volume
• Defend against competitive threats using innovative storytelling and value creation, including marketing assets, promotional partners, brand, and pillar programs, cutting edge technology – all to differentiate Coca-Cola from competitors
• Influence complex negotiating situations (including franchisees) as well as internal stakeholders
• Ensure all communication and concepts are grounded in the customer’s needs, and consumer and channel insights
• Works alone and in partnership with agencies to create meeting and pitch themes, custom graphics, presentations, and compelling storylines that convey our competitive advantages
• Actively seeks and communicates competitive intelligence in partnership with the Strategy team
• Leverage internal tools and resources to support customer acquisition strategy (channel, asset, brand)
• Lead strategy and engagement approach for Private Equity Groups, Beverage Consultants, Multi-Unit Operators

Technical/Functional Skills:

Foodservice Expertise

Creative, storytelling and advanced strategic thinking ability

Ability to recognize, understand, and interpret consumer and channel insights and turn into actionable plans and initiatives

Customer Management experience

Influencing ability

Planning

Educational Requirements:

Minimum Required: Bachelor’s degree

Experience

Minimum Required:

5+ years experience in a consumer-packaged goods company, preferably in both customer management and marketing roles

Travel Requirements: 25-35%

Relocation Assistance: None

Location: Based at the Atlanta Office Complex or Virtual

Skills: Influencing, Marketing Strategies, Problem Solving

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Expected salary:

Location: Atlanta, GA

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